Pitching Your Business In A Networking World (Part 1)

Your “business pitch” is what’s left standing after you’ve left the building.

Fit the problem and the solution in your pitch, and you’ve got them at “hello.”

You don’t have to make your pitch perfect, you just have to nail it in “five seconds or less!”

You gotta pitch it to promote it, so you can tell it to sell it!

This is part one from an excerpt of my book “Interview Tactics! How to Survive the Media Without Getting Clobbered!” as seen in WomenEntrepreneur.com

Creating and delivering your business pitch is about who you are, what you do and what’s next. This extremely effective networking tactic can often feel a lot like online dating to a newbie, like cyber lovers scouring the web in search of a special connection–it can be terribly daunting if you don’t know what you’re doing.

That said, when you are dating online, if you don’t post a picture (preferably current), you won’t get many dates because “one picture tells a thousand words,” just like a “Killer Pitch can make you millions!” You’ve got to make that connection in an instant so people can “see you in action” just by meeting you.

A Killer Pitch can get you connected and in the door, clean and simple. Meaning, a good pitch will get you a two-to three-minute conversation; a Killer Pitch will book you a lunch with them walking you to your car!

It’s important to note that when you’re pitching to investors, potential clients, businesses and the media, these folks want to know what they’re going to get from you upfront. What problem can you solve for them? That’s when you need the benefit of the information you’ll glean from the four best media questions, otherwise known as Murphy’s Law: T4BMQ!

Murphy’s Law: The Four Best Media Questions

T4BMQ are four questions you will always be asked when you meet someone with whom you will do any kind of business with, regardless of whether you’re talking about your product, service, book, CD, jewelry line, movie, expertise, TV series, selling your grandfather’s old car or chatting up your cute new neighbor.

People want to know:

Who are you? (Are you an expert? A professional? Do you have a title? How does what you do make their lives or their job easier, quicker, faster, cheaper?)

What are you selling? (What is it?)

Why do they need it? (What problem does it solve for them? Gets them around town faster?)

Where can they get it? (Phone number, business card, address, website, etc.)

Because T4BMQ questions will be asked of you over and over again in almost any situation, you have the luxury of always working with your answers because you already know the questions in advance. This includes massaging the answers, adding new information, getting comfortable answering the questions and changing up your answers to suit the environment you’ll be speaking in. So have fun with it. Take risks and try out new things. Practice. Practice. Practice.

“You Get to Be The Star of The Me Show, starring Me . . . or In This Case, You!”

I know you’re probably asking yourself right now, “Gayl, isn’t what you’re describing an elevator pitch?” And the answer is, “Yes it is, and no it isn’t.” (How’s that for a soundbite?)

An elevator pitch is about who you are and what you’re selling. And, an “Interview Tactics! Killer Pitch” is whatever you need it to be in whatever environment you happen to be in at any time. Making it the right tool for the right time!

PART TWO will post next week, so be sure to circle back. In the meantime, grab my free “Interview Tactics! Media Report” which includes 10-Killer Tactics for surviving the media without getting clobbered.

In the meantime, keep in mind, that when the going gets tough the tough use the media. Are you ready for your time in the spotlight?

Of course you are!! 

About Gayl Murphy, Hollywood Correspondent

Gayl Murphy is "The Celebritizer" - a Hollywood Correspondent (ABC News, BBC News, SKY News, E!), media expert and coach, speaker and author of "Interview Tactics! How To Survive The Media Without Getting Clobbered! Gayl has interviewed over 15,000 celebrities and newsmakers for TV, radio, print and online.

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