The Road To Hollywood: Jay Warsinske, Gayl Murphy and Jay King on IES …

Grammy Winning Artist, Producer and Manager Jay King and Gayl Murphy, “The Celebritizer” Media Trainer extraordinaire join host/IES founder Jay Warsinske on a vibrant talk on developing and maximizing an artist’s career, media and marketing development in the entertainment industry. The Road To Hollywood, Episode 8.

Gayl Murphy, Hollywood Correspondent “Sizzle Reel”

Gayl Murphy is an award winning Hollywood correspondent and journalist. She covers showbiz and entertainment on radio, TV, print and online. Gayl also speaks on the media and is the author of the book “Interview Tactics! How To Survive The Media Without Getting Clobbered! The Insider’s Guide To Giving A Killer Interview!” Musicians, Actors, Actresses, Authors, Experts, Entrepreneurs, SKY News, BBC, Crowdfunding,#Investors, Media Training, Media Coaching, Speakers, Publicity, PR, Media, George Clooney, Johnny Depp, Hollywood, Los Angeles,

The Media Has Changed & Will Never Change Back!

A One on One Interview with Gayl Murphy, The Celebritizer… 

“To be Celebritized is to be remembered, talked about and thought of as one of the best in your field.  As “The Celebritizer” I teach businesses how to “tell it to sell it” in the media, in person, or using any other technology that moves your message forward.”

What is your book about?

Interview Tactics! How to Survive the Media Without Getting Clobbered; The Insider’s Guide to Giving a Killer Interview” is the how-to media survival guide for telling the world about who you are, what you do and what you’re selling on TV, radio, print, online, face time and in real time. One of my clients calls it “234-pages of Media Gold!” because it reveals the insider tools and techniques that some of the most well-regarded CEO’s, showbiz pros, authors, experts, entrepreneurs and superstars in business and entertainment use, to CELEBRITIZE themselves and their brands.

What inspired you to write your book?

I wrote “Interview Tactics!” as a way of giving back. Really! As a Hollywood Correspondent, I’ve had the pleasure of interviewing over 15,000 of the biggest celebrities and newsmakers in the world, on and off the Red Carpet – as they endeavored to sell their latest movie, TV show, music, tour, book, fragrance, clothing line, etc., in the media.

I can’t tell you how many times – when I was interviewing some of them, that I just wanted to shake them and say, “This is no way to talk to the media, you’re just not prepared. And, you’re not giving me anything I can use to tell your story.” I’m telling you this because, as a media and press person, I was coming away from interviews empty handed, because they didn’t know what to do in an interview.

See, when you talk to the media, you have to know how to speak the “language of the media”, so you can give the reporter, journalist or gatekeeper the tools they need to tell the world how fabulous  you and your business are…or not. Depending on what you say. The relationship between business and the media can be GOLDEN, if you know what you’re doing. It’s like great tennis match; I give you something, you give me something. You give me a great story to write and I give you airtime, ink or internet real estate.

This is not exclusive to showbiz types, either. Interview Tactics! is for anyone that has a business, product or service and they want to tell the world about it, so they can get more clients, business and fans.

I wrote “Interview Tactics!” for Media Virgins everywhere!  It’s a mission of media mercy.

How did you come to do what you’re doing today?

Today, I am a media entrepreneur. I’m an award-winning Hollywood correspondent for TV, radio, print and online news. Also, an author, media and presentational trainer, radio producer and speaker.

After several stints on local radio in Los Angeles, including the only “on-location rock reporter in LA for KLOS”, I went on to ABC Radio News as a national entertainment news correspondent, and remained on the airwaves at the network for 19 years.

It was during that time that I became inspired by the celebrities and soon-to-be celebrities I was interviewing, to help them out and let them know exactly what they should be doing and thinking about when they’re working with, and using media and press.

I quickly realized that non-showbiz entrepreneurs desperately needed this message in the boardroom as well, so they could feed the gatekeepers there and, keep their messages head and moving.

Can you describe a typical day in your life?

A typical day in my work life is working with movie studios and publicists; scheduling interviews, doing interview, working press junkets, researching and writing news stories for the air.

You can also find me “celebritizing” clients in-person, or over the phone, or Skype and writing my blog. And, then there are my latest marketing and self-promotion BBFs: Twitter, Facebook, LinkedIn and 200+ emails a day. As well as networking, eating healthy and going to the gym, if I’m lucky.

What do you most enjoy about what you do?

What I enjoy most is coaching my clients for media, meetings and presentations. It’s also speaking at media events. My goal is to change the way people think about the media forever, because the media has changed and will never change back.

I’ll sing the praises of my “Interview Tactics! to anyone that will listen. I mean, where else is a businesses going to get the skills they need to pitch and promote business, so they can tell it to sell it? It’s not as easy as buying a light bulb.

Here’s my take on it, with my background and experience on radio, TV and print…if anyone knows what sells in the media…it’s me.

One very significant thing I did when I revised my book is, I redefined media from the old; “TV, radio, magazines, newspapers, etc. and people in the production of…”

To,  what it is now, “Anyone, or anything that has the ability to take your message and move it forward.”

How this translates is; “We are our own broadcasters and networks. And, you don’t know this in your gut you’re in for a bit of a rocky road.”

As “The Celebritizer” I teach people how to “tell it to sell it” using media.

Are there any people and/or books that have inspired you along your journey?

The people that inspired me are more and many than I can mention. I’m inspired daily by a person, an article, or something someone says. Meeting my webmaster Bart Smith, AKA TheMarketingMan was a life-shift, in that he saw my “Interview Tactics!” as a business before I did, and he helped me enormously when it came time to breath life into it.

As an entertainment news reporter, I’m often inspired by other journalists who tell stories, and I learn a lot from them the by watching them work. And, then there are 15,000 celebrities and newsmakers that have sat in front of my microphone for 3 minutes, 20 minutes to a half hour, one at a time and have told me about how they made it into the big time, how scary it was and how hard it is to maintain. And, that being fearful can sometimes be an awesome motivator. And that joy is the best residual.

Can you share some business tips for our readers?

Absolutely, here are some of my best Interview Tactics!

One of the greatest marketing and PR tools for increasing exposure for you, your business, career, product and service lies in working with media and telling your story on radio, TV, print, podcast, website, blog or post on your favorite social networking site.

Those famous Fifteen Minutes, 140 Characters of Fame can make you a STAR – if you’re prepared for the onslaught and have the Media Skills it takes to tell your story in a way the media will use it, post it and run with it.

1 – You’ve got to PITCH IT TO PROMOTE IT, so you can TELL IT TO SELL IT. If you can’t tell your own story, who can and, who will? Only YOU can tell YOUR story!

2 – Be as honest and upfront as you can with the person that’s interviewing and engaging you.

3 – Relax, enjoy and have a good time. Being interviewed is supposed to be FUN. Whatever the circumstances, you get to be the star of THE ME SHOW starring ME, or in this case…YOU!

4 – When you’re telling your story to the media, or any gatekeeper, your JOB is to capture their attention and imagination in the shortest amount of time.

The best way to do that is by using COLOR AND DETAIL. A good story is both the SIZZLE AND THE STEAK.

To set your story up, paint a picture with your words, using color and detail – and drop the other person in.

5 – PREPARE. PREPARE. PREPARE IN ADVANCE and know what you’re going to say before you talk to the press – just don’t write a script.

Think more along the line of bullet points to keep it fluid.

TIP: You can ask in advance if there are specifics to the interview; what ground they’re looking to cover. Usually they’re more than happy to share.

Can you share something that people might be surprised to learn about you?

I’m extremely grateful for the opportunities I’ve been afforded. I’ve met and talked to just about every celebrity I ever dreamed about meeting, including Bob Dylan.

I would have loved to have interviewed John Lennon.

I have no bones to pick with anyone and life is good.

I’m extremely loyal.

I do my own laundry and I answer my own phone.

Technology sometimes drives me insane.

I love the world champion Los Angeles Lakers, even though they sometimes break my heart.

Is there anything else you would like to add?
Go to my site InterviewTactics.com so I can send you some free Media Tips in Media Report.

I do one-on-one coaching, group coaching and you don’t have to be a celebrity. Media Virgins welcomed!

Thank you Stephanie Chandler and BusinessInfoGuide.com for this reprint.

16 Questions You Need To Ask Yourself To Reinvent Your Career

After years in the corporate world, “corporate guy” JP, like a lot of other refuges from “Planet Corporation” was looking for a way to reinvent himself, transition and jumpstart his career. JP posted this question on my on my LinkedIn group, Successful Media Interviews. “Hi there, after so many years in corporate world, How can I jump into the Media Industry and become a Web/TV/Radio host? What would you advise me? Warm regards, JP”

Great question JP. It’s one I get frequently. I even wrote a book called “Interview Tactics!” that talks at great length about reinventing yourself and your career, with a 5-part workbook to get you there. Even if you’re not taking the drastic step of a career change and you’re reading this, you can use this advice in ANY situation where you need to organize and prioritize whatever you’re working on, so you can get clear and concise about who you are, what you’re working on, what you do and what’s next for you.

Without knowing JP personally, his skill set, area of expertise, why he’s moving on, or what part of “Planet Corporation” he owned real estate in; shape shifting one’s career and reinventing yourself transcends location. So, here’s what I told him. “Expertise and Celebritize!” Reinvention is a journey. Take some time with no distractions; phones, email or texting and answer the questions in Group 1:

GROUP 1:

1. What IS my skill set? Dig DEEP and lay it out! Make a list.

2. What are the “tricks of the trade” and “rules of the road” methodologies I’ve learned in the corporate world? Write them down and give them names.

3. How can my skills translate into tools for other businesses?

5. What are those businesses?

6. Who is the target market and audience I want to reach? Dig DEEP. Make a list and lay it out.

7. Who are am I sharing my expertise with? Be specific.

8. Who are these people and what do they do?

9. What exactly do I want them to know about what I  know? I’m a pro? I’m an expert? A consultant? Dig DEEP and make a list.

10. What is my mission and message to the world?

11. How do I want people to know me, and what do I want them to be saying about me? Be specific.

If you’ve gotten this far, well done! Next, review your answers and using a highlighter, highlight what jumps out at you. Now answer the Group 2 questions:

GROUP 2:

12. Who ARE you? Really? (In relation to what we’re talking about here.)

13. What will you SELLING? What IS it?

14. Why would someone want hear about you, or buy what you’re selling?

15. What problem does what you do solve for THEM?

16. How can people find you?

By completing this task, which could take a month if need be, you’ve created the roadmap of your next destination. You’ve also produced your “talking points” – the subjects and topics you will talk about each and every time you say, who you are and what you do.

In my book, “Interview Tactics!” I have a 5-part workbook that walks you through this process, so you might want to check that out and get Free Interview Tips while you’re there. I hope this is helpful to you JP. Keep in touch and send postcards!”

8 Pitching Tips To Help A Reporter Out

Recently I was asked about the best ways to pitch “Help A Reporter Out”, otherwise known as HARO. My first thought was, you’ve got to have a relevant and timely pitch BEFORE you can “wow” the media, or any gatekeeper, to get them fired up about who you are and what you’re selling. These are my 8 killer Interview Tactics! for pitching the media, or any gate keeper, as you gear up to tell the world about who you are and what you’re selling.

1. A great pitch knocks it out of the park in 5 seconds or less. Therefore, you have very little time to get someone who doesn’t know a thing about you to want to know a lot about you.  

2. You will have a better success rate at pitching to a reporter, or decision maker, if you don’t make them work hard at figuring out what you’re selling. Keep it simple and straightforward.

3. Breakdown what you do to your core message. What problem do you, your business, company, product or service solve? Presto! That’s your pitch – and that goes right at the top. 

4. What task does your business make easier, quicker and more affordable for you clients, fans and customers?

5. Break it down into “talking points” and “soundbites” that detail the benefits.

6. Prepare, prepare, prepare in advance and know you’re going to say before you pitch. Just don’t write a script. Think more along the lines of bullet-points to keep your pitch fluid and conversational and quick.

7. Don’t be cute or too clever. Not because it’s bad media mojo, it just doesn’t translate over text.  

8. Bring your energy and success with you when do your bidding, so you can “pitch it to promote it and tell it to sell it.” 

These were the answers I gave for pitching the media, but you can use them for pitching anyone, anywhere, that includes you telling the world about who you are and what you do. Online, offline and in-person.

Be sure to download a free copy of my free Interview Tactics Media Report, simply click the HOME tab at the top of this blog page. My ITMR will really help put you in the game ASAP! 

8-Killer Interview Tactics So You Can ‘Tell it to Sell It!’

Media is everywhere. TV, radio are print are no longer not the exclusive gatekeepers. That’s day is done. 

The media is omnipresent and we are our own broadcasters and networks now. But, regardless of which medium you decide to broadcast your show on, you’re job – as the spokesperson for YOU never changes. You still have to set-up to the microphone and “tell it to sell it.” If you can’t tell it to one person, you can’t tell it to a million.

You have to be able to talk about who you are and what you’re selling – anytime, any place and anywhere. A task that used to be a whole lot easier when people had sizable attention spans and you be heard above the roar.

Preparing to use media and getting the word out is still a very specific honed skill set. It includes a great media coach who will teach you, among other things; how to create attention-grabbing soundbites, clear and concise pitches and delivering “Killer Interviews!”

Here’s an excerpts from my “35-Killer Interview Tactics! Report” which will give you a taste of what’s in store when you sit down with a reporter or gatekeeper, either inperson or remotely. you can receive this entire list for no cost by simply emailing me. 

1 – When you’re telling your story to the media, or any gatekeeper, your JOB is to capture their attention and imagination in the shortest amount of time. The best way to do that is by using COLOR AND DETAIL.

2 – A good story is both the SIZZLE AND THE STEAK. To set up your story, you want to up paint a picture with your words, using color and detail – and drop the other person in, so they can get a feel for what you’re saying as well. (It wasn’t just night time, it was a dark and rainy winter’s night.)

3 –  Listen carefully to the questions that are being asked and answer them specifically and succinctly – and TAKE YOUR TIME. Be thoughtful, not slow.

4 – PREPARE. PREPARE. PREPARE IN ADVANCE and KNOW what you’re going to talk about BEFORE you talk to the press, or create your own media – just don’t write a script. Think more along the line of BULLET POINTS to keep it fluid.  

TIP: You can ask in advance if there are specifics to the interview; what ground they’re looking to cover, or problem they’re wanting to solve. Usually they’re more than happy to share.

5- Stay ON TOPIC and STAY FOCUSED. Be specific. Give DETAILS; places, names and dates. Remember, you’re a reporter too, reporting YOUR story. You’re also a storyteller, so make it memorable.

6 – Create and have colorful and intriguing SOUNDBITES ready at a moments notice that help tell your story, move it along and to keep it interesting, detailed and newsworthy. A soundbite is a brief and outstanding mini version of who you are and what you’re selling.

7 – Check out your body language. What is it saying about you? Are your hands all over the place? Are you playing with your hair, or the buttons on your clothing? It’s OK to use your hands when you speak, but make them important. You’re not leading an orchestra. First impressions are everything! It’s vital that you look CONFIDENT and COMFORTABLE, even if your not.  

8 – Dress for success and DRESS THE PART! Whatever your part is. You’re the STAR! You get to decide how the world sees you.

Pitching Your Business In A Networking World (Part 1)

Your “business pitch” is what’s left standing after you’ve left the building.

Fit the problem and the solution in your pitch, and you’ve got them at “hello.”

You don’t have to make your pitch perfect, you just have to nail it in “five seconds or less!”

You gotta pitch it to promote it, so you can tell it to sell it!

This is part one from an excerpt of my book “Interview Tactics! How to Survive the Media Without Getting Clobbered!” as seen in WomenEntrepreneur.com

Creating and delivering your business pitch is about who you are, what you do and what’s next. This extremely effective networking tactic can often feel a lot like online dating to a newbie, like cyber lovers scouring the web in search of a special connection–it can be terribly daunting if you don’t know what you’re doing.

That said, when you are dating online, if you don’t post a picture (preferably current), you won’t get many dates because “one picture tells a thousand words,” just like a “Killer Pitch can make you millions!” You’ve got to make that connection in an instant so people can “see you in action” just by meeting you.

A Killer Pitch can get you connected and in the door, clean and simple. Meaning, a good pitch will get you a two-to three-minute conversation; a Killer Pitch will book you a lunch with them walking you to your car!

It’s important to note that when you’re pitching to investors, potential clients, businesses and the media, these folks want to know what they’re going to get from you upfront. What problem can you solve for them? That’s when you need the benefit of the information you’ll glean from the four best media questions, otherwise known as Murphy’s Law: T4BMQ!

Murphy’s Law: The Four Best Media Questions

T4BMQ are four questions you will always be asked when you meet someone with whom you will do any kind of business with, regardless of whether you’re talking about your product, service, book, CD, jewelry line, movie, expertise, TV series, selling your grandfather’s old car or chatting up your cute new neighbor.

People want to know:

Who are you? (Are you an expert? A professional? Do you have a title? How does what you do make their lives or their job easier, quicker, faster, cheaper?)

What are you selling? (What is it?)

Why do they need it? (What problem does it solve for them? Gets them around town faster?)

Where can they get it? (Phone number, business card, address, website, etc.)

Because T4BMQ questions will be asked of you over and over again in almost any situation, you have the luxury of always working with your answers because you already know the questions in advance. This includes massaging the answers, adding new information, getting comfortable answering the questions and changing up your answers to suit the environment you’ll be speaking in. So have fun with it. Take risks and try out new things. Practice. Practice. Practice.

“You Get to Be The Star of The Me Show, starring Me . . . or In This Case, You!”

I know you’re probably asking yourself right now, “Gayl, isn’t what you’re describing an elevator pitch?” And the answer is, “Yes it is, and no it isn’t.” (How’s that for a soundbite?)

An elevator pitch is about who you are and what you’re selling. And, an “Interview Tactics! Killer Pitch” is whatever you need it to be in whatever environment you happen to be in at any time. Making it the right tool for the right time!

PART TWO will post next week, so be sure to circle back. In the meantime, grab my free “Interview Tactics! Media Report” which includes 10-Killer Tactics for surviving the media without getting clobbered.

In the meantime, keep in mind, that when the going gets tough the tough use the media. Are you ready for your time in the spotlight?

Of course you are!! 

Interview With “The Celebritizer!”

Thank you Stephanie Chandler and BusinessInfoGuide.com for this reprint …

Interview: Gayl Murphy, Author of Interview Tactics! How to Survive the Media Without Getting Clobbered!

speaker-category-headshot-gayl-murphyAs “The Celebritizer” I teach people how to “tell it to sell it” using media.

What is your book about?

My book “Interview Tactics! How to Survive the Media Without Getting Clobbered; The Insider’s Guide to Giving a Killer Interview” is the HOW-TO media survival guide, for telling the world about who you are, what you do and what you’re selling on TV, radio, print, online and in-person.

One of my media clients actually described my book as “234-pages of Media Gold!” That’s because “Interview Tactics!” reveals the proven insider media tools that some of the most successful CEO’s, showbiz pros, authors, experts, creative-entrepreneurs and superstars in business and entertainment use to CELEBRITIZE themselves and their brands!

What inspired you to write your book?

I wrote “Interview Tactics!” as a way of giving back. Really! As a Hollywood Correspondent, I’ve had the pleasure of interviewing over 15,000 of the biggest celebrities and newsmakers in the world, on and off the Red Carpet – as they endeavored to sell their latest movie, TV show, CD, tour, book, fragrance, clothing line, etc.

And, I can’t tell you how many times, when I was interviewing them, that I just wanted to shake some of them and say, “This is no way to talk to the media. You can’t tell me this stuff. You’re not ready, you’re not prepared and you have no business talking to me.”

I’m telling you this because, as a media and press person, they weren’t giving me anything I could use. Nothing. Nada.

See, when you talk to the media, you have to know how to speak the “language of the media”, so you can give that journalist, or gatekeeper what they need, so they can turnaround and tell the world how fabulous you are…or not. Depending on what you say.

The relationship between business and the media can be GOLDEN, if you know what you’re doing. It’s like great tennis match; I give you something, you give me something. You give me a great story to write and I give you airtime, or ink.

I wrote “Interview Tactics!” for Media Virgins everywhere!  It’s a mission of media mercy.

How did you come to do what you’re doing today?

Today, I am a media entrepreneur. I’m an award-winning Hollywood correspondent, author, media expert, media and presentational coach, radio producer and speaker.

After several stints on local radio in Los Angeles, including the only on-location rock reporter in LA for KLOS, I went on to ABC Radio News as a national entertainment news correspondent and remained on the airwaves at the network for 19 years.

It was during that time that I became inspired by the celebrities and soon-to-be celebrities I was interviewing, to help them out and let them know exactly what they should be doing and thinking about when they’re working with and using media and press.

And, I quickly realized that non-showbiz entrepreneurs desperately needed my message in the boardroom as well, so they could feed the gatekeepers there and, keep their messages moving.

Can you describe a typical day in your life?

A typical day in my work life is working with movie studios and publicists; scheduling interviews, doing interview, attending press junkets, researching and writing news stories for the air.

You can find me “celebritizing” clients in-person or over the phone and writing my blog. And, then there are my latest marketing and self-promotion BBFs: twitter, Facebook, LinkedIn and 200+ emails a day. As well as eating lunch and going to the gym, if I’m lucky.

What do you most enjoy about what you do?

What I enjoy most is coaching my clients for media, meetings and presentations. It’s also speaking at large media events. My goal is to change the way people think about the media forever, because the media has changed and will never change back.

I’ll sing the praises of my “Interview Tactics! to anyone that will listen. I mean, where else is a businesses going to get the skills they need to  “pitch it to promote it, so they can tell it to sell it?” It’s not as easy as buying a light bulb.

Here’s my take on it, with my background and experience on radio, TV and print…if anyone knows what sells in the media…it’s me.

One very significant thing I did when I revised my book is, I redefined media from the old; “TV, radio, magazines, newspapers, etc. and people in the production of.”

To,  what it is now, “Anyone, or anything that has the ability to take your message and move it forward.”

How this translates is; in 2011 we are our own broadcasters and networks. And, you don’t know this in your gut you’re in for a bit of a rocky road.

As “The Celebritizer” I teach people how to “tell it to sell it” using media.

Are there any people and/or books that have inspired you along your journey?

The people that inspired me are more and many than I can mention. I’m inspired daily by a person, an article, or something someone says. Meeting my webmaster Bart Smith, AKA TheMarketingMan was a life-shift in that he saw my “Interview Tactics!” as a business before I did, and he helped me enormously when it came time to breath life into it.

As an entertainment news reporter, I’m often inspired by other journalists who tell stories, and I learn a lot from them the by watching them work. And, then there are 15,000 celebrities and newsmakers that have sat in front of my microphone for 3 minutes, 20 minutes to a half hour, one at a time and have told me about how they made it into the big time, how scary it was and how hard it is to maintain that. And, that being fearful can sometimes be an awesome motivator. And, that joy is the best residual.

Can you share some business tips for our readers?

Absolutely, here are some of my best Interview Tactics!

One of the greatest marketing and PR tools for increasing exposure for you, your business, career, product and service lies in working with media and telling your story on radio, TV, print, podcast, website, blog or post on your favorite social networking site.

Those famous Fifteen Minutes of Fame can make you a STAR – that is, if you’re prepared for the onslaught and have the savvy Media Skills it takes to tell your story in a way the media will use it, post it and run with it.

1 – You’ve got to PITCH IT TO PROMOTE IT, so you can TELL IT TO SELL IT. If you can’t tell your own story, who can? And who will…and WHY would you want them to? Only YOU can tell YOUR story!

2 – Be as honest and upfront as you can with the person that’s interviewing and engaging you.

3 – Relax, enjoy and have a good time. Being interviewed is supposed to be FUN. Whatever the circumstances, you get to be the star of THE ME SHOW starring ME, or in this case…YOU!

4 – When you’re telling your story to the media, or any gatekeeper, your JOB is to capture their attention and imagination in the shortest amount of time.

The best way to do that is by using COLOR (something of sparkle) AND DETAIL. A good story is both the SIZZLE AND THE STEAK.

To set your story up, paint a picture with your words, using color and detail – and drop the other person in.

5 – PREPARE. PREPARE. PREPARE IN ADVANCE and KNOW what you’re going to say BEFORE you talk to the press – just don’t write a script.

Think more along the line of BULLET POINTS to keep it fluid.

TIP: You can ask in advance if there are specifics to the interview, and what ground they’re looking to cover. Usually they’re more than happy to share.

Can you share something that people might be surprised to learn about you?

I’m extremely grateful for the opportunities I’ve been afforded. I’ve met and talked to just about every celebrity I ever dreamed about meeting, including Bob Dylan.

I would have loved to have interviewed John Lennon.

I have no bones to pick with anyone and life is good.

I’m extremely loyal.

I do my own laundry and I answer my own phone.

Technology sometimes drives me crazy.

I love the world champion Los Angeles Lakers, even though they sometimes break my heart.

Is there anything else you would like to add?

Go to my site http://InterviewTactics.com so I can send you a free Media Report.

I do one-on-one coaching, group coaching and you don’t have to be a celebrity. Media Virgins welcomed!

Thank you Stephanie Chandler and BusinessInfoGuide.com for this reprint.

Gayl’s Social Media Links:

Twitter: gaylmurphy 

Facebook: thegaylmurphy

LinkedIn: gaylmurphy

9 Killer Interview Tactics For Pitching YOU & Your Business!

Does this describe you? You’re an expert, author, speaker, CEO, showbiz pro, creative-entrepreneur, speaker – who charges a fee for providing a product, service, content or consultation in a particular industry or field?

Someone with a good deal of firsthand knowledge, experience, training, or experience in a particular field or activity?

If it is, then you need to get the word out! By using media, you get to tell the world who you are, what you’re selling and what problem your business, product or service solves for the people that want to buy from you!

What this means to you is, you’ve got to learn how to PITCH IT TO PROMOTE IT so you can TELL IT TO SELL IT!

MURPHY’S LAW: In 2011, media is “Anyone, or anything that has the ability to take your message and move it forward.”

To get ‘celebritized’ and start using media so you can jump on the PITCHING and PROMOTING bandwagon, you need to begin by analyzing and breaking down exactly it is that you have to offer – so you can create and deliver a KILLER PITCH for it. A killer pitch is Media Gold!

It will make the difference between – as Mark Twain so famously said, “The lightening bug and the light.”

Here are 9 INTERVIEW TACTICS! For Creating and Delivering A Killer Pitch…

1. Define your expertise in simple language. Break it down.

2. Create 2 or 3 concise messages that best describes your skill set.

3. Create a 10 second and a 20 second pitch that tells your story.

4. Prepare in advance and know what you’re going to talk about.

5. Think bullet points to keep your message and pitch concise and fluid.

6. Stay on topic and stay focused. Be specific.

7. Give details and know when they’re needed: places, names and dates.

8. Connect your pitch to a story or trend in the headlines. This makes your expertise timely, newsworthy and something people are already thinking about.

9. Relax, enjoy and take your time and have fun.  You’re the star of the ME SHOW starring YOU!

Can you confidently pitch yourself, business, product or service to the media, or a prospective client – get the deal, get in the door and get up and running?

If your answer isn’t a definitive and resounding YES, then check out my book, “Interview Tactics!”REALLY.

It’s loaded with all the media power-tools and insider techniques and tactics you need for creating and delivering winning soundbites and a killer pitch.

Murphy’s Law: “If you can’t tell your own story who can and who will?”

Gayl Murphy is The Celebritizer. A respected media and presentational coach, speaker and author of INTERVIEW TACTICS! HOW TO SURVIVE THE MEDIA WITHOUT GETTING CLOBBERED!

She media consults, trains and coaches entrepreneurs, authors, experts, executives, companies and corporations.

Gayl is also an award winning Holllywood correspondent. Her celebrity interviews, news features and Hollywood commentary have appeared on TV, radio, print and online worldwide, including ABC News, BBC News BBC5Live, SKY News  and E! among many others.

Get a Free Interview Tactics! Report at www.InterviewTactics.com 

And, if you need one-on-one, or group media coaching call me!

What Sells In The Media Is YOU!

“The difference between the almost right word and the right word is the difference between the lightening bug and the lightening.” ~ Mark Twain

Too true, especially when it’s you choosing the words that best describe you and your business. If you’re not specific, you’re just not on the radar. In this over-saturated media world, with it’s hundreds of ways of saying, “Can you hear me now?” – we live and die by what we say. As a business, you gotta tell it to sell it! Period. Because if you can’t tell your own story, who can and who will? And, why would you want them to? Successfully navigating the media today is more critical than ever. It’s as fundamental as having a product to sell!

In 2011, we are our own broadcasters and networks. We’re “message-generators” and the objective is creating messages that are potent enough and compelling enough to move themselves forward by themselves! (Just because they’re so dang interesting, informational and/or entertaining.) What sells in the media is YOU!  You are the celebrity spokesperson for you. Whether it’s to millions, or to that one specific deal-making decision-maker. If you can’t describe who you are and what you’re selling to one person, it’s unlikely you can’t tell it to a million.

If you want to be heard above the roar of the millions of other voices competing for the world’s attention, your media messages have got to stick with the people who hear them.

The four quickest ways to create messages that stick …

1 – Identify your core message. (What is it you want people to know?)

2 – When the clock is ticking, lead with it.

3 – What problem does your product solve? (Take your time it’s tricky)

4 – Piggyback you message on what people are already talking about and who they know, then make it your own.

This “making it your own” part is the foundation of why “celebritized” CEOs like Richard Branson, Oprah, Steve Jobs and Kim Kardashian are so successful. It’s because they’re familiar. We see and hear from them all the time, so we think we know them. Therefore, we emotionally invest in them right away by gifting them with our attention; rewarding the message by remembering it and telling someone else.

In my book “Interview Tactics! How to Survive the Media Without Getting Clobbered. The Insider’s Guide to Giving a Killer Interviews!” I define media as Anyone or anything that has the ability take your message and move it forward And, if you don’t see it that way, I urge you to take a closer look.

Stay engaged, on topic, on target and on time…

“Interview Tactics!” is now also available for Kindle at Amazon.com, Nook at BarnesandNoble.com, eReader at TheSonyStore.com and iTunes.com for iPad, iPadTouch and iPhone.